Riki Conrey

Audience Research

I am a story scientist. I believe that if you know someone's core story — how they believe the world works and what they want from it — you can invite them to be the hero in a story of social change. So I work with survey, interview, and media data to narrate those stories, and I partner with organizations that want to make positive change to discover how to connect with the heroes they need.

The Convection Current — Seven voter profiles from three elections
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I have a PhD in Social Psychology, 20+ years of experience in audience and communications research, and a deep and abiding interest in strapping data sets together using fancy statistics to find new patterns.