Frederica "Riki" Conrey, PhD
Social Data Science
I am a social psychologist and a data scientist for social change. I work directly with artists, activists, policymakers, and social media specialists, using their data to expand the reach of their work.
Healthcare and Policy
After more than a decade spent researching public policy and healthcare quality, I am passionate about using big data to make it easier for people who help people to get their work done.
I am working with The Yuhas Group to create a series of artificial intelligence models to predict, describe, and address healthcare risks.
The big data revolution offers us the opportunity to go deeper than demographic cross-tabulations and design policies based on what really moves people--their values.
I worked as Principal Scientist on The Peoria Project with a creative team that conceptualized and test a new way of thinking about Americans and what moves them.
The promise of digital, customizable communications is that we can reach people with exactly what concerns them. It's hard to know whether we've delivered on that promise, though, if we can't tell whether the messages we're sending are working.
I create metrics based on aggregate social media outcomes to estimate engagement, interest, and persuasion.